Strategic Corporate Communications Workshop

Communication tactics for constructing powerful messages.

Strategic Corporate Communications

The success of any company is critically dependent on its stakeholder relationship management. Therefore, companies stand to benefit from the implementation of an effective corporate communications strategy. Corporate communications incorporates a range of specialised disciplines including corporate design, corporate advertising, internal communication, issues and crisis management, media relations, investor relations, change communication, and public affairs. The Strategic Corporate Communications Workshop will cover these disciplines and the communication tactics used for constructing powerful messages.

Description

This intense three-day workshop will accelerate participants’ design and execution of winning communication strategies, and cover topics such as:

* Developing an Effective Communication Plan
* Public Relations
* Advertising and Promotions
* Crisis Communication
* Media Management
* Event Management

Topic to be covered

* An Introduction to Strategic Corporate Communications
* The Eight Step Strategic Corporate Communications Plan
* Developing and Executing the Winning Strategic Corporate Communications Strategy
* Crisis Communication and Damage Control
* Internal Communications
* Media Management
* Social Media
* Event Design, Planning and Management
* High Impact Writing and the Art of Spin
* The Corporate Communications Manager
* Public Relations and Ethics

Register Today!

Workshop Dates: February 13th – 15th, 2019
Workshop Times: 9:00 am – 4:00 pm
Workshop Cost: $4,000 per participant
Email: openenrolment@lokjackgsb.edu.tt
Telephone: 645-6700 ext. 189

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