The B2B Marketing workshop aims to equip participants with the customer-centric tools, concepts and insights necessary to bring success with today’s B2B customers. It will reveal the subtleties of B2B markets so you can enhance value for your customers and your company. Participants will learn to see things from a client’s perspective, and therefore craft their market offering with more precision and relevance.
This workshop is ideal for business owners, marketing executives and business professionals actively engaged in servicing B2B customers.
At the end of this workshop participants should be able to increase their company’s commercial effectiveness by:
* Demonstrating an understanding of changing dynamics of today’s B2B markets
* Recognising how to create customer value and value renewal in B2B markets
* Strengthening their customer knowledge and relationships with B2B customers
*Crafting market offerings that are salient, exclusive and compelling to today’s B2B customer.
Topics to be covered include:
Characteristics of Today’s B2B Markets
B2B Value Creation
Customer Knowledge and Relationship Management
Building your products and services into “market-leading’ propositions
Shaping a customer centric organisation
Programme dates: October 9th-10th, 2019
Programme times: 9:00 am – 4:00 pm
Programme Cost: $3,800
For more information on this workshop contact us at 645-6700 ext. 330/286 or via email at email@example.com