Professional Certificate in

Market Development and Brand Strategy

Engage in Strategic Market Positioning to capitalise on market development opportunities

Professional Certificate in

Market Development and Brand Strategy

The Professional Certificate in Market Development and Brand Strategy is aimed at equipping participants with the core competencies required to engage in strategic market positioning to accurately identify and capitalise on market development opportunities. Upon completion of this programme, students should be able to use skills developed, to implement a market development strategy, access untapped markets, broaden their customer reach and manage the evolution of a successful brand.

Learning Objectives

Participants of the Professional Certificate in Market Development and Brand Strategy will be introduced to various components of market development with special emphasis on issues related to brand management, sales strategy, customer data analytics, cross border customer engagement, behavioural economics and integrated
approaches to marketing communications.

The programme is particularly useful to sales professionals, marketing professionals, business owners, brand managers, entrepreneurs and business development professionals.

Modules

1. Sales Force Management
2. Behavioural Economics
3. Integrated Marketing Communication
4. International Marketing Strategy
5. Brand Strategy and Development
6. Customer Analytics

Register Today!

Programme Start Date: May 25th, 2019
Programme Cost: TTD$12,000. Inclusive of refreshments, training material and manuals
(Early registration Price and Payment Plan available)
For more information contact openenrolment@lokjackgsb.edu.tt or
645-6700 ext. 115/286

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